🏠CoverWiseRoofing

Privacy Policy

Last updated: April 30, 2026

Important: By using CoverWise Roofing, you acknowledge that you have read and agree to this Privacy Policy. CoverWise Roofing is a lead generation and contractor matching service — we are not a roofing contractor, and this site does not constitute a contract for any roofing services.

1. About Us

CoverWise Roofing is operated by MS2 Performance LLC ("we", "us", "our", or "the Company"), an internet marketing and lead generation company. Our platform connects property owners who are seeking roofing services with licensed roofing contractors who may be able to assist them. We do not perform roofing work directly and are not a licensed roofing contractor.

2. Information We Collect

Information You Provide

When you complete our inquiry form, you provide us with contact and property details including your name, address, phone number, email address, and information about the roofing project you are planning. You may also provide additional details such as roof age, damage type, project timeline, insurance carrier (if applicable), and other property-related information.

Information Collected Automatically

We may automatically collect information about your device and how you interact with our website, including your IP address, browser type, referring URL, pages viewed, and time spent on each page. We use cookies and similar tracking technologies for these purposes.

3. How We Use Your Information

When you submit an inquiry through CoverWise Roofing, you authorize us to share your information in the following ways:

  • With licensed roofing contractors and partners in our network who may contact you about your project
  • With service providers that help us operate our website, deliver leads, and communicate with you
  • To send you transactional and follow-up communications related to your inquiry
  • To comply with legal obligations and protect our rights
  • To improve and analyze our services

4. Marketing Communications & Consent

By submitting your information, you consent to receive calls, texts, and emails from CoverWise Roofing and our network of licensed roofing contractors regarding your inquiry. These communications may be made via automated telephone dialing systems or with prerecorded or artificial voices, even if your number is on a Do Not Call list.

This consent is not a condition of any purchase. Message and data rates may apply. You may opt out at any time by following the instructions below.

5. Your Rights & Choices

Opt Out of Marketing

To stop receiving marketing emails or SMS messages from us, follow the unsubscribe instructions in those communications or email us at unsubscribe@coverwiseroofing.com. Note that to opt out of communications from contractors who have already received your information, you must contact those parties directly.

Revoke Consent

You may revoke your consent to our use of your personal information at any time by emailing unsubscribe@coverwiseroofing.com with "Revoke Consent" in the subject line. Please be aware that data submitted through our platform is transferred to our network in real time, and we may not be able to retrieve information already shared with contractors.

California Residents

California residents have specific rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. To exercise these rights, contact us at support@coverwiseroofing.com.

Other State Rights

If your state provides data privacy rights, you may exercise those rights by contacting us at support@coverwiseroofing.com.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information. All data submitted through our platform is transmitted over SSL encryption. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our Services are intended solely for individuals who are 18 years of age or older. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has submitted information through our platform, we will promptly delete that information. If you believe a minor has provided us with their information, please contact us at support@coverwiseroofing.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when this Privacy Policy was last revised. We encourage you to review this Privacy Policy periodically.

9. Contact Us

MS2 Performance LLC d/b/a CoverWise Roofing

General inquiries: support@coverwiseroofing.com

Opt-out / unsubscribe: unsubscribe@coverwiseroofing.com

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© 2026 MS2 Performance LLC d/b/a CoverWise Roofing. All rights reserved.