Privacy Policy
Effective date: May 29, 2025
1. Who We Are
CoverWise Roofing is operated by MS2 Performance LLC ("we", "us", "our", or "the Company"), an internet marketing and lead generation company. Our platform connects consumers who are seeking roofing products with licensed roofing professionals who may be able to assist them. We do not sell roofing directly and are not a licensed roofing agent or broker.
2. Information We Collect
We collect several categories of information when you use our Services:
Information you provide directly
When you complete our inquiry form, you provide us with contact and personal details including your name, address, phone number, email address, and information about the roofing coverage you are seeking. You may also provide additional details such as your date of birth, property information, or vehicle details depending on the type of roofing you inquire about.
Automatically collected information
When you visit our site, we automatically collect technical information including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and general geographic location. This information helps us understand how users interact with our Services and improve their experience.
Consent verification data
We use ActiveProspect's TrustedForm service to independently document and verify your consent to be contacted. When you interact with our inquiry form, TrustedForm records information including the page URL, your mouse movements and clicks, the information you input, a snapshot of the page, your IP address, timestamps of your interactions, and your browser's HTTP headers. For details on how ActiveProspect handles this data, please review the ActiveProspect Privacy Policy.
Information from third parties
We may receive information about you from third party sources including data partners, advertising networks, and analytics providers. This may include demographic, behavioral, and interest-based information that we combine with information we collect directly.
3. How Your Information Is Used
We use the information we collect for the following purposes:
- →To connect you with licensed roofing professionals who may be able to assist with your inquiry
- →To match your request with relevant service providers based on your location, coverage needs, and other factors
- →To communicate with you about your inquiry and related services
- →To improve and personalize your experience on our platform
- →To comply with applicable laws and regulations
- →To detect and prevent fraud and misuse of our Services
- →To analyze usage patterns and optimize our marketing and operations
4. Third Party Technology & Tracking
We and our partners use various technologies to collect information and deliver a functional, personalized experience.
Cookies
We use cookies — small text files stored on your device — to remember your preferences, track your session, and improve site functionality. You can instruct your browser to refuse cookies, though some features of our site may not function properly as a result.
Analytics & Advertising
We use Google Analytics, Google AdWords Remarketing, and related Google services to analyze traffic and deliver relevant advertising. These services use cookies and similar technologies to collect information about your browsing behavior across sites. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
Do Not Track
Our site does not currently respond to Do Not Track browser signals. You may limit interest-based advertising through your browser or device settings.
5. Sharing Your Information
When you submit an inquiry through CoverWise Roofing, you authorize us to share your information in the following ways:
Licensed roofing professionals
Your information will be shared with and may be purchased by licensed roofing agents and agencies who offer the products you have inquired about. These professionals may contact you by phone, text, or email to discuss your coverage options.
Service providers
We share information with companies that help us operate our platform, including web hosting providers, data verification services, analytics providers, and marketing partners. These parties are contractually required to handle your information responsibly.
Legal & business transfers
We may disclose your information when required by law, in response to legal process, or to protect our rights and the rights of others. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Aggregated data
We may share anonymized, aggregated information that does not identify any individual with partners and third parties for research, analytics, and business purposes.
6. Your Rights & Choices
Opting out of communications
To stop receiving marketing emails or SMS messages from us, follow the unsubscribe instructions in those communications or email us at unsubscribe@coverwiseroofing.com. Note that to opt out of communications from third parties who have already received your information, you must contact those parties directly.
Revoking consent
You may revoke your consent to our use of your personal information at any time by emailing unsubscribe@coverwiseroofing.com with "Revoke Consent" in the subject line. Please be aware that data submitted through our platform is transferred to our network in real time, and we may not be able to retrieve information already shared with third parties.
California residents (CCPA)
California residents have specific rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. To exercise these rights, contact us at support@coverwiseroofing.com.
All other states
If your state provides data privacy rights, you may exercise those rights by contacting us at support@coverwiseroofing.com.
7. Data Security & Retention
We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our platform uses SSL encryption to secure data transmitted between your browser and our servers.
Despite these measures, no method of transmission over the Internet is completely secure. We cannot guarantee absolute security of your data, and any transmission is at your own risk.
We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. When information is no longer needed, we take reasonable steps to destroy or de-identify it.
8. Children's Privacy
Our Services are intended solely for individuals who are 18 years of age or older. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has submitted information through our platform, we will promptly delete that information. If you believe a minor has provided us with their information, please contact us at support@coverwiseroofing.com.
9. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make changes, we will update the effective date at the top of this page. Your continued use of our Services following any update constitutes your acceptance of the revised policy. We encourage you to review this page periodically.
10. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please reach out to us:
MS2 Performance LLC d/b/a CoverWise Roofing
General inquiries: support@coverwiseroofing.com
Opt-out / unsubscribe: unsubscribe@coverwiseroofing.com